Google Business Profile Management & Compliance

Google Business Profile Management

We manage Google Business Profiles for hospitality venues that have delegated access to us through Google's official permissions system. Once authorized by the business owner, we help maintain and improve the accuracy, visibility, and performance of their profile on Google Search and Maps.

Our services include:

• Updating business information at the request of the owner
• Uploading photos, posts, menus, and service updates
• Monitoring engagement metrics
• Providing insights on how customers find the business

All updates are done transparently and must be explicitly approved by the venue.

Review Monitoring & Notifications

We use the Google Business Profile API to fetch reviews programmatically for the clients who have delegated management rights to us.

This allows our internal team to:

• Receive notifications when new reviews are posted
• Route reviews to the correct account manager
• Prepare timely responses

We may temporarily store review data (up to 30 days) only to support performance and internal workflows. We never store review data long-term.

Human-Written Review Responses

Clients may authorize us to respond to reviews on their behalf. When authorization is given, all replies:

• Are written or approved by a human team member
• Are never automatically generated or auto-posted without review
• Follow Google's content and moderation guidelines
• Are delivered transparently, with change notices sent to the client within 48 hours

We do not auto-publish review responses without explicit consent and human approval.

Performance Insights & Competitor Benchmarking

We help venues understand how their Google visibility compares with local competitors by reviewing:

• Category optimisation
• Photo quality and frequency
• Post consistency
• Review rating trends
• Public engagement metrics

Any comparative analysis we provide is based on publicly available information from Google Search and Maps, or anonymised/aggregated data we have permission to use. We do not access, store, or use private data from accounts we are not authorised to manage.

"Google Maps Health Score" Assessments

We offer profile evaluations for businesses that request an audit and grant us temporary access to their Google Business Profile.

Our audits are:

• Based solely on data from the business's own profile
• Never generated through scraping Google Maps
• Never using private data from non-authorised businesses

We do not run analyses on accounts without delegated permissions.

Better Hospitality Reviews manages all API interactions through our single agency API project, as outlined by Google.

We:

• Do not provide clients with API access
• Do not allow third parties to trigger programmatic actions
• Do not use the API for lead generation
• Do not replicate Google's interface, branding, or UI elements
• Protect credentials and infrastructure using secure business systems

All API actions are handled internally and only for profiles the business owner has granted us permission to manage.

To comply with Google's policies, Better Hospitality Reviews:

• Does not offer clients direct or indirect programmatic access to the Google API
• Does not auto-generate or auto-post review replies without explicit consent and human approval
• Does not store Google-provided content long-term
• Does not manage Google Business Profiles without documented authorisation
• Does not interfere with Google monitoring or auditing
• Does not use Google's data or the Locations API for lead generation
• Does not scrape or misuse Google Maps data

Our systems are built strictly for managing authorised client profiles only.

We only manage or analyse Google Business Profiles when:

• The business owner has explicitly granted us delegated access through Google's official permissions flow
• The owner has authorised us to perform specific tasks such as posting updates or responding to reviews

All work we complete is performed within that permission framework.

We provide clients with:

• A summary of any material changes we make to their Google Business Profile
• Notifications of updates within 48 hours
• Clear visibility of all review responses, posts, edits, or technical changes made through their profile

We operate with full transparency and follow Google's expectations for agency conduct.

We follow strict data handling procedures:

• Review data fetched via API may be cached temporarily (up to 30 days) to support system performance
• No long-term copies of Google-provided data are stored
• Sensitive information is never re-used or re-distributed
• Private data is only accessed for accounts that have granted us authorisation

Better Hospitality Reviews is an independent service provider. We are not endorsed by Google, and we do not represent Google in any capacity.

Our role is to support hospitality and wellness venues by managing and improving their Google Business Profiles under the permissions they grant us.